Vegan menu fills a need
Local interest is strong, as anyone who ever attended the special vegan events held occasionally at the former Roots Rochester bar in Rochester will confirm.
“We’re filling a big need,” Herein said. “Vegans might be a small percentage of people, but there are also vegetarians and people with dairy allergies and egg allergies, and diabetes who are excited about having a healthy option.”
Estimates predict the vegan food market will be worth $65.4 billion by 2030, up from $26.83 billion in 2021, according to Precedence Research, a worldwide market research and consulting organization.
Veganism is one of the fastest growing lifestyles,“Diana Edelman, founder of the national vegan dining guide Vegans, Baby, said via an email interview. “While there are different reasons people choose to live a vegan lifestyle ― ethics, the environment or health ― businesses are catching up to the increasing demand. While it may seem daunting to travel as a vegan, more and more businesses are seeing the benefit of catering to this audience.”