The month-long event challenges chefs at local restaurants to compete for votes with different creative plant-based menu options. With veganism currently on the rise, it’s also a way for vegans to get more food options and for restaurants to have more customers.
Customers sample vegan dishes offered by local restaurants and can vote for their favorite items at the restaurant or online.
Preference is just one of the many local restaurants involved in the challenge.
Dan Brown is the chef and owner of Preference, and said the restaurant has a background of flavor profiles for a lot of meats. Brown says he enjoys providing a plant-based version of those backgrounds to the vegan community.
“Animal welfare was definitely one of the main and foremost reasons why I became vegan and seeing that there were no other vegan restaurants in the entire state, opening this up — I like to think that I can make it a lot easier and comfortable for people to take that step into veganism,” Brown said.
Chef Dan whipped up one of the burgers on his menu for the challenge, the jalapeno popper burger.